There’s a lot of negativity surrounding social networking these days, from its effects on kids — and elections — to the time it can (admittedly) suck from our already full lives. But all of that pales in comparison to what a powerful force for good it can be when used appropriately. Positive posts, comments, shares and likes serve as a welcome antidote to the angst and anger of our current public dialogue — and, let’s be honest, much of our media. By amplifying your voice and focusing on the good, you inspire those around you to do the same.
A poignant example of this is the post Facebook’s Sheryl Sandberg wrote expressing the unbearable grief and pain she experienced in the wake of her 47-year-old husband’s sudden death — and the warm embrace of love, help and kindness that met her on the other end. That outpouring of support paved the way for her book, “Option B,” co-authored with Adam Grant, and her nonprofit, optionB.org, which aims to help others develop resiliency in their most difficult times.
Social networks expedite the growth of powerful ideas while amplifying good intentions. Make It Better’s Executive Editor, Cara Sullivan, organized a children’s peace march, Lights for Love, in response to racist and anti-Semitic graffiti at her children’s public elementary school last summer. News of the march, which Make It Better promoted, quickly spread, and it was replicated across Chicagoland and around the country too.
Further illustrating the ways social networking can be used to inspire change and give back, the Hanley Family Foundation — in partnership with innovative businesses, other family foundations, and Make It Better — recently launched a digital matching grant campaign to raise $20,000 to purchase LuminAID solar lanterns, which provide light to families without electricity in Puerto Rico. The campaign was five times more successful than planned, raising $100,000 — the equivalent of 10,000 lanterns.
Closer to home, our annual “Best Of” voting provides an opportunity for our audience to proudly promote the local and family-owned businesses they love to others via their social networks, and our many media sponsorships give each of our beloved nonprofits a pedestal from which to share their mission and earn more support. As a result, the businesses report a boost in sales, the nonprofits gain real traction — both on a local and national level — and everybody wins.
As for the negative effects this brave new world of social media can have on our kids? We have the power to turn that around, and just like everything else, it all comes back to leading by example. Kids always know — and like — when their parents post something good about them. Our publisher Michelle O’Rourke Morris’ triplets just turned 18, and as Morris frequently celebrates on her Facebook and Instagram accounts, they (and her youngest daughter) are #greatkids and #collegeready. The pride and positive energy she consistently shares online about her four children is downright inspiring: The next generation is the future, and by teaching them to use their voices in positive, powerful ways, we will most certainly be #bettertogether.