Giving Tuesday: Where to Donate to Make the Most Impact

It’s hard to believe that Giving Tuesday is entering just its seventh year. Immediately following Black Friday, Small Business Saturday, and Cyber Monday, Giving Tuesday is perfectly situated to counter any angst shoppers might feel from overspending on those who already have plenty or for those who simply want to elevate holiday gifting to a more philanthropic level. This was a great idea because gifts to those who most need it really is the best giving of all.

Giving Tuesday was founded by the Belfer Center for Innovation and Social Impact at the 92nd Street Y and the United Nations Foundation as a response to the commercialization and consumerism of the post-Thanksgiving season.

Giving Tuesday 2018

Image courtesy of Giving Tuesday.

Mashable, a technology website, first announced #GivingTuesday. Other founding partners included Skype and Cisco,  MicrosoftSony, Aldo

$10 million was raised that first year. Thereafter, the concept quickly caught on elsewhere too. The Belfer Center now provides tools and a platform to help every nonprofit interested in participating, and facilitated more than $300,000,000 in giving in 2017. Tomorrow’s event is sure to be a blowout affair too.

Facebook and the Bill & Melinda Gates Foundation provide a good example of the #GivingTuesday acceleration. In 2016, the Gates Foundation matched $500,000 in donations through Facebook, which waived donation fees. When the $500,000 limit was quickly reached, the Gates Foundation increased its matching to $900,000. In 2017, both organizations upped their gifts and more than $45 million was raised!

But the #GivingTuesday clamor can be overwhelming now too with so many organizations vying for your attention and dollars. This raises questions of who to support and where your gift will do the most good and make the most lives better.

Fortunately, as #GivingTuesday grew, so has Make It Better Media’s venture philanthropy expertise. The list of nonprofits we’ve carefully vetted and can highly recommend in Chicago has grown accordingly as well.

If you’re looking to create the most impact with your Giving Tuesday gift, you can trust those who have won our Philanthropy Awards, earned one of our Better Giving Circle media sponsorships or event sponsorships, taken advantage of our $10,000 and above matching grantsor provided extensive information for the nonprofit category of our Better List.

As we grow in the San Francisco Bay Area, we look to recommend more nonprofits there in the future. At this time, though, we’re enthusiastic supporters of 10,000 Degrees, WorldWideWomenand SMART.

I particularly and proudly recommend the Make It Better Foundation Philanthropy Award winners — find a full list on the Foundation website — and thank all judges and sponsors for their support too. The following are a powerful virtuous circle of venture philanthropists and philanthropies that you can trust. 

Philanthropy Awards judges and sponsors:

Organizations that are important Make It Better Media nonprofit partners and venture philanthropies:

Whether or not you give to one of these organizations, thanks for giving at all. You’re creating impact and making a difference for others. I’m grateful for you.

Happy giving and happy #GivingTuesday.

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