5 Investment Experts Explain the Growing Importance of Impact Investing

Evaluating businesses for their social impact has become an important investment trend. Savvy long-term investors realize that companies who do good, also do well.

As examples, think Starbucks, Whole Foods, TOMS, Hershey’s, and Lyft (not Uber).

More than ever, businesses succeed and grow when good values are embedded in their core business practices — like treating employees well, fostering sustainability, helping others.

[Note: Make It Better’s 10-year history also proves this. Bucking publishing trends, we’ve flourished because everything we write and do fosters powerful, positive connections, which help to make life better for our audience and others.]

Correspondingly, a growing number of the top investment firms offer social impact advice, insights, and tools too. Here’s a look at five such firms.

Morgan Stanley

At Make It Better’s recent Money, Values and Impact symposium, Morgan Stanley Vice Chairman Carla Harris presented a compelling description of her work with large corporations across the United States and around the world on their social impact.


Carla Harris

“I’ve had more ‘Courageous Conversations’ with CEOs where we discuss ills, issues in their communities. They acknowledge that they must do something… lock arms with their employees to understand how they are dealing with problems [and how their companies can help] too.”

Furthermore, she explains, a growing number of firms now believe that they are responsible to four or five constituencies — not just the traditional three. Until recently, corporations identified shareholders, customers, and employees as their primary constituencies. Most now include “community.”

Some — like Starbucks and Hershey’s — include supply chain resources as an area of primary concern too.

“Hershey’s sources a lot of cocoa from Africa,” Harris says. “It asks itself how to empower and educate those farmers, how to innovate and impact those countries and others around the world too.”

William Blair

Social concerns like how a business impacts the environment have long been a core component of William Blair’s investment analysis strategy and advice, says Blake Pontius, CFA, portfolio specialist at William Blair. “We consider environmental, social, and corporate governance (ESG) issues to be… inextricably linked with our fundamental assessment of the quality of corporate management and financial statements.”


Blake Pontius

Pontius affirms a growing trend by corporations to examine core activities through a social lens too. “Many businesses are focusing on aligning core practices around social values, as interest in environmental, social, and governance (ESG) investment factors is expanding at a rapid pace among institutional and retail investors. Some studies have shown that businesses with strong corporate governance and social considerations such as racial diversity and employee satisfaction can lead to improved performance.”

Northern Trust

While Northern Trust does not yet include analysis of social impact as a core investment analysis strategy, it has devoted considerable resources to understanding and promoting social impact through philanthropy — initially through its own work helping underserved communities, and more recently as part of its work advising institutional investors, too.

Connie Lindsey, the firm’s head of corporate social responsibility and global diversity & inclusion, explains, “Northern Trust has a long history of investing its own capital in underserved communities to create sustainable positive change. We believe in the power of capital and the unique role patient flexible capital can have in creating social impact.


Connie Lindsey

“As more clients have become interested in investing capital for impact, we have created a partnership between Northern Trust’s Corporate Social Responsibility group and our Foundations & Institutional Advisors group to share our direct experience of investing capital for impact. This partnership, Social Impact Advisors, works directly with foundation and institutional clients as an extension of their investment management relationship.”

Because collaboration between well-informed philanthropists creates powerful synergies, this strategy likely amplifies philanthropic social impact, too.

J.P. Morgan

J.P.Morgan did not identify an executive whose work incorporates social impact analysis, but Kristen McNamara, banker, J.P. Morgan Private Bank, enjoys working in this space.  Because the influence of millennials and the dramatic growth in the percentage of wealth controlled by women helps drive the increasing role social impact plays in business and investing, this is a smart career choice for this junior banker.


Kristen McNamara

McNamara explains, “It is important that clients’ investments align with their specific financial objectives and personal goals. Screening and performing research on potential investments is key to begin. Then, investors can think about investing according to specific environmental or social themes, as well as the potential impact of companies or funds.”

Next, McNamara describes a three-step process. “Test the waters… test implementation through a [small] carve-out in their portfolios. Create an impact-driven carve-out. [Designate a larger percentage of the portfolio to impact investing]. Pursue broad integration… adopting a sustainable investing lens across all asset classes.”


Wintrust Financial not only gives strategic consideration to social impact, but it also provides an excellent example of the power of embedding good values in core banking practices. Founded by Ed Wehmer as Lake Forest Bank and Trust in 1991, the bank thrived by immediately developing strong community connections, looking for opportunities to help, and prioritizing quality of life for employees.


Ed Wehmer

“To be a successful community business, get the community involved and treat people like you want to be treated,” Wehmer says.

Not surprisingly, Wintrust just kept replicating its good values and community-centric model as it rapidly expanded. Now it consistently ranks among Chicago’s very top financial institutions.

Wehmer’s perspective confirms Harris’ statement about constituencies and communities served, too. Incorporating a larger number of them into the core business model ultimately leads to a better bottom line.

Hopefully this impact investing trend will continue to build on itself — generating greater knowledge, better advice, and more lives made better with each passing year.

Catholic Charities Gifts Stolen by Thieves


Catholic Charities Hit by Thieves: Need Replacement Gifts

The Catholic Charities Christmas Gift Program, which last year provided gifts for nearly 15,000 of Lake County’s neediest citizens, is in dire need of donors again this year. This adopt-a-family program primarily matches children and limited-income seniors with donor families who want to make a difference in the lives of society’s marginalized population.

Thieves recently broke into the program’s storage facility and stole all of last year’s unclaimed gifts earmarked as this year’s starter inventory. Anyone wishing to purchase gifts for a family this December can call Jim Wogan or Barbara Campbell at 847-782-4210 or e-mail jwogan@catholiccharities.net. Generic gifts and/or gift cards to replace the stolen items can be dropped off at or mailed to the Catholic Charities Bernardin Center at 671S.LewisAve.,Waukegan, between the hours of 8:30 a.m. and 4 p.m.

847-782-4210 | catholiccharities.net

COCO KEEVAN, for Make It Better

Openlands Space to Grow in Chicago

A Virtuous Circle To Grow –  Art, Environment, School, Philanthropy, Government, Business

Space to Grow OpenlandsThanks to Co-Chair Suzette Bulley – mother, artist, environmentalist, philanthropist – I recently attended the inspiring Openlands Annual Luncheon honoring a similarly remarkable woman and artist – Terry Evans.

Suzette Bulley

The inspiration of these two women alone would have made for a great day; their humanity and love of nature shine through in all they do. But, fortunately, I also learned about a new Openlands program – Space To Grow, which transforms urban asphalt into school yard spaces for outdoor learning, play, gardening, physical education, art and community connection. View the videos by Board Chair Richard Calrson and another by honoree Terry Evans here. Take a look at some of her most extraordinary workChicago photos in Chicago and the glorious prairies of Illinois.

Openlands is a smart collaborator – facilitating support from the water district and input from surrounding communities – to launch the program with four Chicago schools.  It’s a smart fundraiser too, because it recognized the philanthropic heft of female artists and environmentalists – over 900 attended the event sponsored by ArcelorMittal, ComEd, ITW and more.

Space to Grow OpenlandsArts, environment, education, philanthropy, government, community engagement – a powerful virtuous circle indeed.  Please help grow this one and others that are similar.

For additional reasons to support such collaborations, please see these ten common sense reasons every school should have a non-asphalt schoolyard too:

Space to Grow Openlandshttp://greenschoolyardnetwork.org Also, please watch an overview video on Openlands.


Part 1: Author Harry Kraemer’s Values-Based Leadership

Harry KraemerBy focusing on values and leadership, Wilmette father of five Harry Kraemer quickly rose through the management ranks of Baxter International to ultimately serve as Chairman and CEO. He retired from Baxter ten years ago, at age 49, to become a Managing Partner at private equity firm Madison Dearborn Partners and also a professor at Northwestern University’s Kellogg School of Business, where he teaches growing numbers of MBA students each quarter about values-based leadership.

His life’s example and his lectures so inspire the Kellogg students, that they convinced Kraemer to write From Values to ActionFrom Values To Action – The Four Principles of Values-Based Leadership.” Kraemer funnels all proceeds from the book, related lectures and seminars to the nonprofit One Acre Fund. The fund was founded by his ’06 Kellogg student Andrew Youn. It’s mission is to help African subsistence farmers lift themselves out of poverty and hunger.

Kraemer’s message and One Acre Fund relationship has created a powerful virtuous circle of successful human development.  He lives his life focusing on the values and activities about which he is most passionate. This influences future leaders and grows a successful nonprofit model. This success further grows Kraemer’s influence, producing additional opportunities for Kraemer to share his values-based message.  It’s a win for Kraemer and a win for those who learn from him. It’s a win for the world.

In brief, Kraemer’s four most essential principles for aspiring leaders are:

Self-Reflection – “The ability to reflect and identify what you stand for, what your values are, and what matters most.”

Balance – “The ability to see situations from multiple perspectives, including differing viewpoints, to gain a holistic understanding.”

True Self-Confidence – “More than mastery of certain skills, [it] enables you to accept yourself as you are, recognizing your strengths and your weaknesses, and focusing on continuous improvement.”

Genuine Humility –  “The ability to never forget who you are, to appreciate the value of each person in the organization, and to treat everyone respectfully.”

One Acre FundBy regularly referring to these principles, individuals not only develop into their best selves, they inspire others to do the same thing.

To help promote a CrowdRise online fundraiser The Social Entrepreneur’s Challenge hosted by the Skull Foundation for the One Acre Fund,

Lyric Opera Chicago Celebrates 60 Years

With my hostess, Liz Stiffle in her stunning new Oscar De La Renta ball gown, and internationally acclaimed soprano Susan GrahamThis weekend we had the pleasure of attending this 60th Anniversary party for the Lyric Opera Chicago. I’ve been active on the Women’s Board of the Lyric for years and was honored to be part of this celebration. Enjoy the visual journey below. Here’s an overview of the event;

lyric opera chicago's 60thTo commemorate Lyric’s first sixty years a historic concert was held, conducted by Sir Andrew Davis, emceed by comedic genius, Jane Lynch. The event also featuring world-renowned improv comedy troupe The Second CityJane Lynch, Renée Fleming, jazz legend Ramsey Lewis, Susan Graham, Ana María Martínez, Johan Botha, Eric Owens, Samuel Ramey, and members of the Ryan Opera Center and the Lyric Opera Orchestra.

JAC_8891-3664500533-O dessert presentation




Please Help Bring Back Monarch Butterflies!

Monarch ButterfliesPlease help bring back Monarch Butterflies, Goldfinches & More:
UIC and @Friends of the GreenBay Trail looking for corporate (CSR) funds. Please send their way http://ow.ly/DFjw8