Why I’m Grateful for Make It Better’s Powerful Audience

Make It Better August September Best Of 2015 IssueDear Make It Better Readers,

You—our audience—curated our August/September magazine issue and our online “Best of 2015” content. You chose well, too. Thank you.

You cast over 105,000 online votes to choose the Best Of 2015 winners. To be precise, you cast exactly 105,617 online votes. Those are extraordinary numbers!

It’s my great pleasure to present the Best Of 2015 winners to you in the August/September issue, online at makeitbetter.net/bestof2015 and at our Best Of 2015 Celebration at the Chicago Botanic Garden on September 1. (By the way, please be our guests for this music-filled night under the stars in Chicago’s most beautiful outdoor venue by registering at makeitbetter.net/bestofcelebration.)

In the August/September issue though, you didn’t just curate the Best Of 2015 list. You also influenced much of the other content too, because we “reverse publish” from online into print what our audience finds most engaging. This includes content about food, family, fun, fashion, money, love, home, fitness and ways to make a difference.

I’m also particularly proud to share two other newsworthy facts with you:

Fact #1
Make It Better Cofounder Mindy Fauntleroy and I recently received Top Women In Media Folio Awards.make it better folio award top women in media

We were given these awards as Most Inspiring Entrepreneurial Women in New York City on June 8. We were the only regional publishers to win. Other winners included the New York Times, Hearst, Financial Times and the Harvard Business Review. In the publishing world, this was a bit like winning an Oscar. Pretty cool, right? You can see the video at makeitbetter.net/mibtv/folio.

This award was only made possible because of the outstanding quality of our audience. Remember, we reverse publish what you tell us is important to you. Fortunately, because you are smart and have great values, you intuitively create or support win/win scenarios. So following your lead takes us in inspiring and successful directions. Again, thank you very much.

Fact #2
94% of our audience reads our magazines cover to cover.
The Circulation Verification Council (CVC) audit data we recently received proves that our audience keeps our magazines three months or longer, refers others to our content, and intentionally supports our advertisers.

CVC LOGOThis is powerful data. And, again, that is because of you. You are powerful for us too.

Therefore, please keep engaging with Make It Better Media. If you don’t yet do so, please follow us online by subscribing to our biweekly “Better Letter” email newsletter, watching MIB TV videos, joining our vibrant social networks listed below and coming to the events we sponsor.

But, even more importantly, please keep telling us what is important to you. Because you are important to us.

Thank you, very much.

With Warm Regards,

Susan
susan@makeitbetter.net

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Working With, And Leading, Greatness

The not-so-secret sauce of Make It Better’s success is our people. Many great people – talented, kind leaders all – laid a strong, trusted, valued and valuable community foundation when we launched makeitbetter.net on May 1, 2007. Watch that story here.

Susan B NoyesMany more have been building greatness upon this foundation ever since – particularly our staff, savvy advertisers, outstanding nonprofit partners and smart, engaged audience. I thank and celebrate each and every person.  But, most of all, I thank and celebrate my partner (and sister in a former life), Mindy Fauntleroy.

Two days ago, in New York City, Make It Better’s unique success was recognized nationally – when we received Folio’s Top Women In Media Award as Inspiring Entrepreneurs.

Other Folio Award recipients included publishing superstars from the New York Times, Hearst, The Atlantic, Financial Times, The Economist, Forbes, Time, Glamour, Meredith, Guggenheim, Harvard Business Review and Slate. Here’s the full list.  See #FolioTopWomen too. So we were in delightful, inspiring company. You can watch the story on this video.

Not Me, But WeFolio Top Women in Media Awards

Others often comment to me, “Can you believe how much you’ve done with Make It Better – and so quickly?”

My response, “It’s not what I’ve done, but what so many others have done.  And it doesn’t feel fast to us!  It’s been – and continues to be – so much work.”  Again, it’s only because so many talented, great people have worked well together that Make It Better has grown.

Yes, it was my brainchild.  But it’s taken a very large village to raise it – and grow our most trusted, easy to use community resource. Again, Mindy is at the heart of this success.

More than 10 years ago, I took her to lunch and invited her to be my partner launching a website for North Shore women.  Mindy has all the organizational skills I lack and an even bigger make it better heart.  She’s the perfect ying to my imaginative, self-deprecating yang. With four young children and a husband who travels a lot, Mindy only agreed because she thought this meant we were starting a little neighborhood blog.Mindy Fauntleroy

Ha! Little did Mindy know.

Now we’re a full service print, online, video and events media company with an annual audience of at least 75,000 engaged, unique online users, 150,000 print mag readers, 1000s of event attendees. And we create virtuous circles as fast as we can. Oh yeah, and along the way we also launched a Foundation.   And soon we will officially launch our Shop For Good eCommerce too.

Whew!

We’ve attracted great people to help with every new initiative.  Talented writers, videographer, sales reps, marketers, nonprofit leaders, social networkers, audience members and more. I love them all.  No hyperbole.

Our world is ever more complex and interconnected; so, it will be ever more important for people, brands and institutions to work together to solve problems, share their passions and joy, and to lift each other up. That’s why the mission of Make It Better is to be the most trusted, easiest to use community resource that helps you make your life and the lives of others better by connecting you to the businesses and resources you support – online, in print and in person.

Thanks Mindy for living our mission so well, helping us attract and work with great others together, too.

“If you want to go fast, go alone.  If you want to go far, go together.” African proverb