The not-so-secret sauce of Make It Better’s success is our people. Many great people – talented, kind leaders all – laid a strong, trusted, valued and valuable community foundation when we launched makeitbetter.net on May 1, 2007. Watch that story here.
Many more have been building greatness upon this foundation ever since – particularly our staff, savvy advertisers, outstanding nonprofit partners and smart, engaged audience. I thank and celebrate each and every person. But, most of all, I thank and celebrate my partner (and sister in a former life), Mindy Fauntleroy.
Two days ago, in New York City, Make It Better’s unique success was recognized nationally – when we received Folio’s Top Women In Media Award as Inspiring Entrepreneurs.
Other Folio Award recipients included publishing superstars from the New York Times, Hearst, The Atlantic, Financial Times, The Economist, Forbes, Time, Glamour, Meredith, Guggenheim, Harvard Business Review and Slate. Here’s the full list. See #FolioTopWomen too. So we were in delightful, inspiring company. You can watch the story on this video.
Not Me, But We
Others often comment to me, “Can you believe how much you’ve done with Make It Better – and so quickly?”
My response, “It’s not what I’ve done, but what so many others have done. And it doesn’t feel fast to us! It’s been – and continues to be – so much work.” Again, it’s only because so many talented, great people have worked well together that Make It Better has grown.
Yes, it was my brainchild. But it’s taken a very large village to raise it – and grow our most trusted, easy to use community resource. Again, Mindy is at the heart of this success.
More than 10 years ago, I took her to lunch and invited her to be my partner launching a website for North Shore women. Mindy has all the organizational skills I lack and an even bigger make it better heart. She’s the perfect ying to my imaginative, self-deprecating yang. With four young children and a husband who travels a lot, Mindy only agreed because she thought this meant we were starting a little neighborhood blog.
Ha! Little did Mindy know.
Now we’re a full service print, online, video and events media company with an annual audience of at least 75,000 engaged, unique online users, 150,000 print mag readers, 1000s of event attendees. And we create virtuous circles as fast as we can. Oh yeah, and along the way we also launched a Foundation. And soon we will officially launch our Shop For Good eCommerce too.
We’ve attracted great people to help with every new initiative. Talented writers, videographer, sales reps, marketers, nonprofit leaders, social networkers, audience members and more. I love them all. No hyperbole.
Our world is ever more complex and interconnected; so, it will be ever more important for people, brands and institutions to work together to solve problems, share their passions and joy, and to lift each other up. That’s why the mission of Make It Better is to be the most trusted, easiest to use community resource that helps you make your life and the lives of others better by connecting you to the businesses and resources you support – online, in print and in person.
Thanks Mindy for living our mission so well, helping us attract and work with great others together, too.
“If you want to go fast, go alone. If you want to go far, go together.” African proverb