THE 5 Ps Of Effective Philanthropy

Effective fundraising made easy by the Association of Fundraising Professionals and Make It Better:

Fundraise Like The Pros In Honor of National Philanthropy Day

Etymologically, “philanthropy” means love of humankind.

According to Merriam Webster Dictionary, philanthropy means “the practice of giving time and money to help make life better for other people.”

However you define philanthropy or choose to practice it in your life, you can celebrate it this Saturday, Nov. 15 on National Philanthropy Day. This day is sponsored by the Association of Fundraising Professionals (AFP), which generates philanthropic support for a wide variety of charitable institutions.Philanthropy

The holiday is meant to recognize the great changes that philanthropy has brought to the world and to encourage people to work to better the lives of others. President Ronald Reagan officially proclaimed Nov. 15 as National Philanthropy Day in 1986.

Tips for Wise Giving (and How Make It Better Can Help):

According to the AFP, there are five Ps to wise giving: Passionate, Proactive, Prepare, Plan and Powerful.

Here is how Make It Better applies these five P’s to our philanthropic efforts. We would be honored to help your favorite nonprofit this way, too.

Power of PhilanthropyPassionate: At Make It Better, we support organizations run by people who are truly PASSIONATE about the work they do—whether they work to improve education, fight for social justice or save the environment. We believe the attitude behind an organization fuels its long-term success.

Proactive: Make It Better PROACTIVELY seeks organizations to partner with across the North Shore and the Greater Chicago Area that are working to grow their support network and spread their mission. We are always open to hearing from new nonprofits. You can connect with us through our website at makeitbetter.net or email our Philanthropy Editor, Maura Flaherty, at maura@makeitbetter.net.

Prepare: Once Make It Better decides to partner with your organization, we will PREPARE a contract called a media sponsorship agreement. This agreement allows us to learn as much information as we can about your organization’s history, mission and fundraising events and details your role as our partner.Prepare

Plan: Make It Better prefers to partner with an organization several months prior to important events or fundraisers so that we can PLAN the most effective editorial coverage around them.

Powerful: By planning which editorial coverage to use with your organization, such as placement on our Online Calendar of Events, Better Letter Sponsored Listing or in the Give Time, Things Support section of our magazine, Make It Better allows your organization to receive maximum impact and POWERFUL support from our readers and followers.

Make It Better Foundation Philanthropy Awards

PhilanthropistEach year, in honor of National Philanthropy Day, we announce the winners with a live-blogged roadshow. Please watch this year on November 14 through your social network.

Winners earn compelling fundraising content—videos, articles, connections—which brings to life their missions and proves that donated dollars are well spent. They also receive expert advice on how to use this content to improve their fundraising and grow their own network. We celebrate them at our annual spring gala—an Oscars-like, red carpet star moment.

PhilanthropistThis year, we also will celebrate the 2014 winners at our November 18th party in honor of the launch of our new site, the fifth anniversary of our magazine and new Chicago footprint. Better yet, this year’s winners will also earn proceeds from the Shop For Good section of our new site for an entire year. Please join us at the party- you can RSVP here.

Categories this year include:

Athletics

Education

Environment

Human Services

Most Improved Fundraising Award Social Justice

Audience Choice

Please watch for the winners on November 14 through your social media, come to our party November 18th, and look for ways our work can help you make the world a better place.

To learn more about our Philanthropy Awards, please contact:  Mindy Fauntleroy        Make It Better Foundation 847-256-4642 Mindy@makeitbetter.net

More on our PHILANTHROPY AWARDS PROGRAM

Every child deserves a good education, a safe, loving home and adequate health care. Every adult honestly trying to overcome difficulties and succeed in life does too. Many Americans believe this and want to help. They pay their blessings forward by starting or supporting nonprofits which help to accomplish these bold goals.

We love to identify, elevate and amplify nonprofits demonstrating best practices—as well as create connections and opportunities for collaboration. The more funders and effective nonprofits learn from and help each other, the faster every child and well-intentioned adult gets the help they deserve.Make It Better 2013 philanthropy awards

We started the Make It Better Foundation and our Philanthropy Awards to grow a network of venture philanthropists and social entrepreneurs as judges and sponsors of the awards (similar to the Academy of Judges for the Oscars) and to provide rocket-fuel support for the nonprofits they select.

Check out last years winners here. Please also subscribe to our newsletter to stay up to date on the awards for 2014.

Yes, most definitely. Giving is the secret to getting ahead, along with passion and the ability to collaborate

Yes, most definitely. Giving is the secret to getting ahead – along with collaboration and passion.

Earlier this year, a New York Times Sunday magazine cover story posed the question “Is Giving The Secret To Getting Ahead?” The article – written by Susan Dominus – is based on an interview with Wharton Business School professor and best selling author Adam Grant.

Photo courtesy of NY Times

The article: http://www.nytimes.com/2013/03/31/magazine/is-giving-the-secret-to-getting-ahead.html?_r=1&

Our answer is a resounding “YES!“- particularly when that giving accompanies passion for the work you are doing and the ability to collaborate with others.

Tony Perry of A. Perry Designs who graciously served as host of the party last night for the Philanthropy Awards winners, judges, fans and Make It Better staff, is a perfect example.

Anthony Perry, President, A Perry Designs
http://www.aperryhomes.com/about-us/meet-the-team/9-uncategorised/183-tony-perry

Tony’s passion for design and working with people to help them build their dream homes launched his business. Adopting the Northwestern University Settlement House (NUSH) as a philanthropic partner to embed giving back into his marketing campaign to launch their Winnetka Showroom Opening fueled remarkable growth – for A Perry and NUSH, too.

We think of the A Perry Design/NUSH/Make It Better Media relationship as an ideal example of the kind of Virtuous Circle our business likes to utilize. http://makeitbetter.net/make-a-difference/make-a-difference/5488-wanted-more-virtuous-circles

Therefore, we were particularly delighted that our Philanthropy Awards judges selected NUSH as the winner of the Most Improved Fundraising Philanthropy Award and NUSH credits A Perry’s support for their recent fundraising success.

Representatives of the NUSH preschool, Rowe Elementary School, beneficiary families, board, staff, Tony (back row 4th from the left, peeking over the blong woman in front of him) and Make It Better staff at NUSH yesterday, following the Award presentation.

Good business as well as good philanthropy flows when a leader like Tony prioritizes helping as many as possible – growing a network of good – as part of their core mission.

Thank you Tony.

Last, but definitely not least…Mothers Trust

Congratulations to Lake County’s Mothers Trust Foundation http://www.motherstrustfoundation.org/, winner of the Human Services -Social Services Philanthropy Award.

Barbara Monsor, 90, to my right in the above photo, founded Mothers Trust to foster collaboration among Lake County social service programs to provide greater support for individual children.

Now – thanks to the network that Mothers Trust built – instead of treating each other as competitors, those social work programs really do work together and as a result, entire families are lifted up.

We’re honored and delighted to be able amplify the good that flowed from this mother’s heart.

Bernie’s Book Bank!

We love that Wintrust is a lead sponsor of this winner too!

Bernie’s decorates their space with Make It Better Orange, too! Looks great!

bernie's

I can make a differenceA book on display by Marian Wright Edelman. It is filled with inspirational stories, poems, quotations, and folktales.

Beyond Sports Foundation!

EL Da- Sheon Nix radiates joy for his work with Beyond Sports http://www.supportbsf.org/ student athletes. As he explains, “I came from the same kind of neighborhoods as these kids and what a difference this makes. This is my work, my passion, and my life.”

IMG_3758Showing off their brand new hardware.

Literature For All Of Us!

I am especially proud to give the Arts Award to Literature For All Of Us http://www.literatureforallofus.org/ because Eileen Fisher first brought them to our attention and we’re sponsoring their annual Standard Club fundraiser in February.